Principal Product Designer · 12+ YOE
Portfolio — 2026I design the systems behind complex products: AI-powered workflows, enterprise design systems, and revenue-critical experiences for teams that need judgment beyond execution.
Reimagining civil grading for site designers — from scattered CAD tools to one contextual platform.
Redesigning Sotheby's seller portal and Phoenix platform to cut valuation time and grow conversion rates.
Revamping AAA's mobile app to modernize UX, enhance performance, and scale services for 60M members.
Modernizing Forward Air's 15-year-old freight portal to reduce support calls and improve customer UX.
An AI-powered multi-currency wallet for Latin American freelancers facing currency instability.
I'm Alejandro — a product designer with 12+ years turning ambiguous problems into shipped, measurable products across Logistics, Automation, Civil Engineering and AI.
I believe great design is not about decoration — it's about providing clarity to solve real problems. I work end-to-end: research, interaction design, UI craft and prototyping — with the judgment to know which one the problem needs first.
My purpose is to bridge that gap — combining strategic thinking, thoughtful UI/UX design, and clean visual systems to help products communicate clearly and scale effectively.
Led the product design of a modern B2B SaaS platform for civil engineers. Defined the design system, UI patterns, and partnered closely with engineering to prototype and hand-off.
